{"id":33882,"title":"Creating the world\u2019s first circular changing robe","description":"As our next milestone of adventure gear innovation, we\u2019ve introduced the world's first circular changing robe. Learn more about the circularity sewn-in to the Shorebreak Changing Robe.","content":"<p><strong><span style=\"font-family:Lato, sans-serif;\">Our journey began on the Isle of Wight, creating the products we wanted to see in the world, in a way that eliminated waste. We started with t-shirts, making only what was needed, and developing an end-of-life solution so they never ended up as waste once they were worn out.\u00a0<\/span><\/strong><\/p><p><span style=\"font-family:Lato, sans-serif;\">We worked for years to bring this to more technical pieces, like surf towels and jackets, products that we loved to use in our coastal playground, enabling us to spend more time in the places we love.<\/span><\/p><p><span style=\"font-family:Lato, sans-serif;\">Some of the team dropped into the office last winter, shivering after a midwinter morning surf. We needed gear for when the mercury dips into single digits. There weren't any options out there for something that wasn't made out of synthetic materials. So the product team got to work. \u2060<\/span><\/p><h3><span style=\"font-family:Lato, sans-serif;\">Circular design innovation<\/span><\/h3><p><span style=\"font-family:Lato, sans-serif;\">In our next milestone of adventure gear innovation, we\u2019ve introduced the world's first circular changing robe. By harnessing natural materials and the technology that underpins our circular supply chain, we've created a high-performing water-resistant changing robe that\u2019s entirely plastic-free and designed to be remade when it\u2019s worn out.<\/span><\/p><p><br \/><img src=\"https:\/\/images.teemill.com\/jyxdzbk0fqo8oal4yjpvbljigdmnnqtpw7tndmlgsarz107i.jpg.jpg?w=1140&amp;z=1.6000000000000005&amp;fx=0.5217916108068413&amp;fy=0.512733604396496&amp;v=2\" alt=\"jyxdzbk0fqo8oal4yjpvbljigdmnnqtpw7tndmlgsarz107i.jpg.jpg?w=1140&amp;z=1.6000000000000005&amp;fx=0.5217916108068413&amp;fy=0.512733604396496&amp;v=2\" \/><em>Changing Robe for <\/em><a target=\"_blank\" href=\"\/product\/mens-shorebreak-changing-robe\/\" rel=\"noreferrer noopener\"><em><u>men<\/u><\/em><\/a><em> and <\/em><a target=\"_blank\" href=\"\/product\/womens-shorebreak-changing-robe\/\" rel=\"noreferrer noopener\"><em><u>women<\/u><\/em><\/a><\/p><p><\/p><div data-youtube-video=\"\"><iframe class=\"youtube\" width=\"640\" height=\"480\" allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/LF5ckJgl6Lg\"><\/iframe><\/div><p><em><span style=\"font-family:Lato, sans-serif;\">Swimmer and surfer <\/span><\/em><a target=\"_blank\" href=\"\/blog\/a-community-united-by-the-sea\/\" rel=\"noreferrer noopener\"><em><span style=\"font-family:Lato, sans-serif;\"><u>Madi Dew<\/u><\/span><\/em><\/a><em><span style=\"font-family:Lato, sans-serif;\"> put the <\/span><\/em><a target=\"_blank\" href=\"\/product\/womens-shorebreak-changing-robe\/\" rel=\"noreferrer noopener\"><em><span style=\"font-family:Lato, sans-serif;\"><u>Women\u2019s Changing Robe<\/u><\/span><\/em><\/a><em><span style=\"font-family:Lato, sans-serif;\"> through its paces on a sunrise dip.<\/span><\/em><br \/><br \/><\/p><h3><span style=\"font-family:Lato, sans-serif;\">The difference between circularity and sustainability<\/span><\/h3><p><img src=\"https:\/\/images.teemill.com\/gc98spcqx28o36qcamrntmwic1pokqeteqn757cmjyjko1a0.png.png?w=1140&amp;v=2\" alt=\"gc98spcqx28o36qcamrntmwic1pokqeteqn757cmjyjko1a0.png.png?w=1140&amp;v=2\" \/><span style=\"font-family:Lato, sans-serif;\">Circularity in fashion considers the entire lifecycle of clothing, from design to manufacturing, and product end of life. It\u2019s a system where materials don\u2019t become waste and nature is regenerated.<\/span><\/p><p><span style=\"font-family:Lato, sans-serif;\">Historically, the clothing industry has predominantly operated within a linear model, characterised by the \u201ctake-make-waste\u201d approach.<\/span><\/p><p><span style=\"font-family:Lato, sans-serif;\">A linear model for clothing involves:<\/span><\/p><ul><li><p><span style=\"font-family:Lato, sans-serif;\">The extraction of finite resources,<\/span><\/p><\/li><li><p><span style=\"font-family:Lato, sans-serif;\">High-energy manufacturing processes<\/span><\/p><\/li><li><p><span style=\"font-family:Lato, sans-serif;\">A short lifespan for products, leading to significant waste and environmental degradation.<\/span><\/p><\/li><\/ul><p><\/p><p><span style=\"font-family:Lato, sans-serif;\">There are many changing robes made from recycled polyester (plastic). Whilst this is better than using virgin plastic, circular design takes sustainability a step further.<\/span><\/p><p><span style=\"font-family:Lato, sans-serif;\">Circular design emphasises the entire lifecycle of a product, focusing on durability, repairability, and recyclability. When applying circular design to a changing robe, we consider the longevity of the garment and ensure that it can be efficiently recycled at the end of its life. Circular design aims to create a more sustainable and regenerative system for the long term.<\/span><\/p><p><a target=\"_blank\" href=\"\/product\/womens-shorebreak-changing-robe\/\" rel=\"noreferrer noopener\"><em><u><img src=\"https:\/\/images.teemill.com\/rruvelq6liy8shrjhxr6yoobvdzphdk4coihpwu6vpw3j9xv.jpg.jpg?w=1140&amp;v=2\" alt=\"rruvelq6liy8shrjhxr6yoobvdzphdk4coihpwu6vpw3j9xv.jpg.jpg?w=1140&amp;v=2\" \/><\/u><\/em><\/a><em>The inside pocket of the <\/em><a target=\"_blank\" href=\"\/product\/womens-shorebreak-changing-robe\/\" rel=\"noreferrer noopener\"><em><u>Changing Robe<\/u><\/em><\/a><\/p><h3><span style=\"font-family:Lato, sans-serif;\">How have we achieved circularity?<\/span><\/h3><p><span style=\"font-family:Lato, sans-serif;\">Our changing robe is made from organic cotton, inside and out, using a natural water-resistant wax coating. The material we start with is important, as this enables the remanufacturing of it. When the time comes to part ways with it, after years of adventures and natural wear and tear, the QR code on the label can be scanned to get instructions on sending it back to us to be remade. Once we receive it, the organic cotton is shredded and re-spun into yarn, while the metal zip is recycled. The whole cycle is powered by renewable energy.\u00a0<\/span><\/p><p><a target=\"_blank\" href=\"\/product\/mens-shorebreak-changing-robe\/\" rel=\"noreferrer noopener\"><u><img src=\"https:\/\/images.teemill.com\/2sqpw4mahj7vsyezvase4juzw0pcvjbwmksqqbjk66gdh7x2.jpg.jpg?w=1140&amp;v=2\" alt=\"2sqpw4mahj7vsyezvase4juzw0pcvjbwmksqqbjk66gdh7x2.jpg.jpg?w=1140&amp;v=2\" \/><\/u><\/a><span style=\"font-family:Lato, sans-serif;\">This allows us to remake it into new products, diverting good material from landfills.<\/span><\/p><p><span style=\"font-family:Lato, sans-serif;\">The circular changing robe represents a significant step in our ongoing journey to lead a sustainable, circular movement where materials continue to flow.<\/span><\/p><p><strong><span style=\"font-family:Lato, sans-serif;\">Explore the Shorebreak Changing Robe for <\/span><\/strong><a target=\"_blank\" href=\"\/product\/mens-shorebreak-changing-robe\/\" rel=\"noreferrer noopener\"><strong><span style=\"font-family:Lato, sans-serif;\"><u>men<\/u><\/span><\/strong><\/a><strong><span style=\"font-family:Lato, sans-serif;\"> and <\/span><\/strong><a target=\"_blank\" href=\"\/product\/womens-shorebreak-changing-robe\/\" rel=\"noreferrer noopener\"><strong><span style=\"font-family:Lato, sans-serif;\"><u>women<\/u><\/span><\/strong><\/a><\/p>","urlTitle":"creating-the-worlds-first-circular-changing-robe","url":"\/blog\/creating-the-worlds-first-circular-changing-robe\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/creating-the-worlds-first-circular-changing-robe\/","fullUrl":"https:\/\/rapanuiclothing.com\/blog\/creating-the-worlds-first-circular-changing-robe\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1700478025,"updatedAt":1770390989,"publishedAt":1770390988,"lastReadAt":null,"division":{"id":14,"name":"Rapanui"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/tkgnruftvaleoxrd3z1k8ofhl8uu0kssd7x4jgbmgtusw2bp.jpeg","thumbnail":"https:\/\/images.podos.io\/tkgnruftvaleoxrd3z1k8ofhl8uu0kssd7x4jgbmgtusw2bp.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/tkgnruftvaleoxrd3z1k8ofhl8uu0kssd7x4jgbmgtusw2bp.jpeg.jpg?w=1920&h=1440"},"metaTitle":"Creating the world\u2019s first circular changing robe","metaDescription":"We\u2019ve introduced the world's first circular changing robe. Learn more about the circularity sewn-in to the Shorebreak Changing Robe.","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":31051,"title":"Sewage pollution in the UK: Everything you need to know","url":"\/blog\/sewage-pollution-in-the-uk-everything-you-need-to-know\/","urlTitle":"sewage-pollution-in-the-uk-everything-you-need-to-know","division":14,"description":"We recently launched the Clean Seas collection in collaboration with the Marine Conservation Society.  The collection features prints inspired by the need to keep our oceans safe and free from pollution. 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