A better way of doing things.
A world without waste
40% of clothing is never worn. Much of the clothing industry is basically guessing how much to make (and getting it wrong), so landfills are loaded up with unworn clothes.
We want to be part of the solution, not the problem. That's why our products are made from natural and recycled materials. We recycled old clothing to make into new products.
We're powered by renewable energy and our factories run on technology we built, to make them run as efficiently as possible. This saves energy and helps eliminates waste.
Materials
All our cotton products are made from Global Organic Textile Standard certified organic cotton. Cotton grown organically is better for the producers and the ecosystem in which it is produced, encouraging biodiversity.
Where we can't use organic cotton, like swimwear, we use recycled materials.
Our graphic products are made using water-based inks that conform to the GOTS standard.
We've exclusively used plastic-free packaging since we began in 2008.
Eliminating overproduction
Overproduction is a big problem in the clothing industry, with 100 billion items produced every year.
We developed technology for our factories to maximize efficiency and prevent overproduction. This allows us to produce graphic clothing seconds after receiving an order.
We've made this technology available for anyone to use.
People
1 in 6 people on earth work in fashion, yet 98% do not earn a living wage.
We're committed to working with our partners to ensure the fair treatment of workers, safe conditions, and fair pay. We visit factories in person to make sure our standards are being met.
As part of our GOTS certification, our supply chain is audited to ensure safe, positive and fair working conditions and pay.