Man wearing a brown shirt under a clear sky, representing men's sustainable clothing.

Men's sustainable clothing

Sustainable men’s clothing, made from recycled and organic materials and built for comfort. Thoughtfully designed and responsibly made.

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More than a white t-shirt

A man wearing a plain white T-shirt made from sustainable materials stands on a beach, representing men's sustainable clothing and ethical mens fashion.

Some designs don’t need an introduction. The plain white t-shirt is a style icon - timeless, effortless, and always in rotation. But not all tees are created equal. Ours is made from quality organic cotton for unbeatable softness, cut to perfection for the ideal fit, and built to last with circularity in mind. The best white t-shirt? We’ll let you decide.

Our mission

We live to create products responsibly and positively because we believe that through good design, a waste-free world is possible in our lifetime. It means enough to us to make that happen ourselves.

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